Fund raising or development is the process of soliciting and collecting contributions to advance the cause and enhance the process of organizing. It can be done by means of direct contact at the grassroots level, hosting functions such as dinners, speaking engagements, parties or by online and snail mail solicitation.
Development, or fund raising, is an essential skill in the development of organizations and movements. Without resources, recruitment of adherents to our cause is severely hampered.
It is a hard fact of life that equipment, means of transportation, advertising, public relations and advocacy, political campaigns, mass education, promotion and virtually everything else we need to do to build our freedom movement requires financial resources, or generally speaking money.
Thus the success of all our efforts is to a significant degree dependent on our success in the area of development.
As for online development in particular there are two basic approaches:
- Online solicitation that is set up a web site, blog or other means to directly request financial, equipment or other assets for the cause
- Utilize the various ways of making money on the web such as marketing and selling products or services. These generally fall into a few basic categories:
As these linked articles explain, each has its unique advantages and disadvantages. Select the one most useful to you and your organization.
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